YOUR Legal Group

Overview

Client: YOUR Legal Group, Objective: Create bespoke landing page websites with a lead capture system to effectively vet user eligibility, improve organic search engine rankings through technical SEO, and ensure a fully responsive user experience across multiple devices.

YOUR Legal Group, a legal services provider, sought a strategic approach to improve lead generation and user experience. In collaboration with Forty Miles West & Tim Ingram Design, a comprehensive project was undertaken to create multiple bespoke landing page websites, each equipped with a tailored lead capture system and GDPR compliance. The objectives included assessing user eligibility and optimising the websites for technical SEO, ensuring higher organic search rankings. Furthermore, a priority was to deliver a fully responsive user experience, enabling seamless access across a variety of devices.

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The Approach

Bespoke Landing Page Websites: Our team crafted multiple landing page websites, each tailored to YOUR Legal Group’s specific legal services. These pages were designed to serve as a gateway to connect potential clients with relevant legal solutions.
Customized Lead Capture System: To improve lead quality and efficiency, a bespoke lead capture system was developed. This system was designed to vet user eligibility, ensuring that inquiries were better aligned with YOUR Legal Group’s expertise.
Technical SEO Implementation: Our SEO specialists executed comprehensive technical SEO practices to optimise the websites for higher visibility in organic search rankings. This included enhancing site structure, improving page load times, and implementing other best practices to boost search engine performance.
Responsive Design: The websites were meticulously designed to be fully responsive, providing a seamless user experience across various devices, including desktops, tablets, and mobile phones.

In summary, the collaboration between YOUR Legal Group and Forty Miles West successfully transformed the digital presence of YOUR Legal Group. By implementing customised lead capture systems, executing technical SEO improvements, and prioritising responsive design, the project significantly improved lead generation, organic search rankings, and user engagement. This case study showcases how a strategic approach to web development and digital marketing can drive tangible results for legal service providers in the digital era.

The Outcome

Lead Generation

The implementation of the bespoke lead capture system led to a surge in lead generation across all websites. The system effectively vetted user eligibility, ensuring that inquiries were highly relevant to YOUR Legal Group’s services.

Improved Organic Search Ranking

Technical SEO enhancements resulted in higher organic search engine rankings, making YOUR Legal Group’s services more visible to users actively seeking legal assistance.

Responsive User Experience

The fully responsive website design ensured a consistent and user-friendly experience across a range of devices, accommodating users regardless of their preferred platform.

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