Omar & Terri Walker

Overview

Client: Omar Lyefook and Terri Walker Objective: Create a captivating music video for their song “Pass it On” to promote the release, engage the audience and boost its visibility.

Renowned musicians and vocalists, Omar Lyefook and Terri Walker, aimed to enhance the release of their soulful hit, “Pass it On,” by leveraging the power of a visually stunning music video. To bring this vision to life, they collaborated with Forty Miles West to plan, shoot, edit, and colour-grade the video. The project encompassed location scouting, multiple shooting sessions, the inclusion of talented dancers to complement the song’s narrative.

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The Approach

Location Scouting and Multi-date Filming: Our team worked diligently to scout ideal locations that fit the song’s mood and narrative. Multiple filming sessions were orchestrated across different locations to capture the essence of the song and its lyrics fully.
Talent Resourcing To enhance the video’s artistic appeal and style, we assembled a small team of talented dancers who added a visually captivating dimension to the video.
Professional Video Production: We professionally shot, edited, and colour-graded the video to ensure that it resonated with the song’s emotions and engaged the audience effectively.

In summary, the collaborative effort between Omar Lyefook, Terri Walker, and Forty Miles West resulted in a captivating music video that not only enriched the artistic presentation of “Pass it On” but also served as a powerful promotional tool. The video’s impressive recognition on MTV, extensive online views, and vibrant social media engagement exemplify the impact of well-executed visual content in the music industry. This case study underscores the value of merging musical artistry with exceptional video production to create an enduring impact.

Pass it on - Music Video

The Outcome

MTV Recognition

The video gained the attention of MTV, achieving recognition on a prestigious platform that spotlighted the artistic brilliance of Omar Lyefook and Terri Walker.

Online Views

The video garnered over 57,000 organic plays on Omar’s channel alone, marking a substantial online presence and engagement.

Social Media Engagement

The video ignited a wave of enthusiasm on social media, sparking numerous comments and conversations. It created a strong sense of connection and engagement with the audience.

Promotion of Release

The music video played a pivotal role in promoting the release of “Pass it On,” contributing significantly to its success and popularity.

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