Magicman

Overview

Client: Magicman Objective: Overhaul the online presence, improve website performance, enhance user engagement, and drive lead generation.

Magicman, a renowned leader in surface repair and restoration services, sought to revamp its online presence and create a digital strategy that would help it reach a broader audience while increasing user engagement and lead generation. To achieve this, Magicman collaborated with Forty Miles West on a multifaceted project. This included building a new website, optimising the URL structure for targeted search engine performance, enhancing backend access through WordPress, implementing a user-friendly quote/estimation form, technical SEO, online marketing management, and creating engaging videos and content for various platforms.

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The Approach

Magicman Competitor Research and Website Development: Forty Miles West conducted in-depth competitor research to understand the industry landscape. Based on these insights, a new website was designed and developed to outperform competitors and offer an enhanced user experience.
Optimised URL Structure: An improved URL structure was devised to boost search engine visibility and organic rankings. This step was pivotal in enhancing Magicman’s online presence.
WordPress Website: The new website was built on the WordPress platform, granting Magicman easier access to the backend for editing posts and custom post types. This user-friendly interface allowed for more seamless content management.
Enhanced Quote/Estimation Form: A new quote and estimation form was developed to streamline data capture and bolster conversion rates. This user-focused form made it simpler for potential customers to engage with Magicman’s services.
Technical SEO: Rigorous technical SEO optimised the website for search engines, ensuring better visibility and organic search performance.
Online Marketing Management: Forty Miles West managed Magicman’s online marketing efforts, including PPC campaigns, to attract a targeted audience.
Video and Content Creation: A series of engaging videos were produced to showcase Magicman’s services, while additional content was created for social media and other platforms to increase brand engagement.

In summary, the collaborative effort between Magicman and Forty Miles West has led to a remarkable transformation in the company’s online presence. With a faster, user-friendly website, improved SEO, and engaging content, Magicman has seen substantial growth in leads, online engagement, and brand visibility, positioning them for sustained success in the digital landscape. This case study exemplifies the value of a comprehensive digital strategy in driving business growth and enhancing customer engagement.

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The Outcome

Website Speed

The new website is now over 40% faster, providing a smoother user experience.

Lead Generation

There has been a remarkable 30% increase in leads, with a notable improvement in conversion rates.

Social Media Engagement

Magicman’s social media engagement is rising, making its brand more visible and interactive within the digital space.

GDPR Compliance

The new website now complies with GDPR regulations, ensuring data protection and privacy for users.

Search Engine Performance

Magicman’s search engine ranking positions (SERPs) in the top 10 have significantly increased, amplifying their online visibility.

Scalability

The new site is now scalable, with a roadmap for incorporating additional features and enhancements to support Magicman’s future growth.