What medical website design needs to get right
Medical website design has to reassure as much as inform. We've worked with medical practices over the years across web design, marketing and video production, and every one of those projects comes back to the same brief: explain services in plain terms, introduce practitioners properly, and make booking an appointment the obvious next step, not something buried under a "contact us" page.
It also needs to work for every patient, including people using a screen reader, larger text or an older phone, and it needs to handle enquiries with the privacy and professionalism patients expect from a healthcare provider. Every enquiry needs to reach someone who will answer it.
