What charity website design needs to get right
Charity website design has to work harder than most, because a charity site carries two jobs at once: telling your cause's story honestly enough that a stranger cares, and making it simple for that stranger to give, volunteer or sign up before they change their mind. We've worked with charities over the years across web design, marketing and video production, and the same lesson holds every time: people give up quickly if a site asks too much of them too soon.
It also has to work for everyone visiting it, including people using a screen reader, larger text or an older phone, and it has to be something a small team can run day to day: posting an update, adding an appeal, publishing an impact report, without needing a developer for every change.
