Trailer Solutions UK
Custom WordPress e-commerce site for a UK LED trailer lighting supplier. Bespoke product pages, custom plugins for trade users, and automated SEO and marketing using AI tools, n8n, and Mautic - with sales already climbing.
Measurable Impact
Sales already up
page load
Core Web Vitals passing
Automated marketing live
What they needed
Trailer Solutions UK sells LED lights for trailers, caravans, and commercial vehicles across the UK. They needed a new e-commerce website that could showcase their product range, handle online orders, and support trade customers with dedicated pricing and account features. The previous site wasn't converting, lacked any marketing automation, and gave them limited control over how products were displayed.They also had no systematic approach to SEO or marketing - products were listed but not optimised, and there was no mechanism to nurture leads or bring customers back for repeat purchases.
How we solved it
We designed a clean, professional e-commerce experience built around how their customers actually shop. The product catalogue is structured by vehicle type and use case, making it easy for customers to find exactly what they need. Trade users get a dedicated experience with bulk pricing visible after login, streamlined repeat ordering, and account management features.Product pages were designed to convert - high-quality imagery, clear specifications, compatibility information, and prominent add-to-cart CTAs. The checkout flow was stripped back to the essentials, reducing friction and abandonment. The entire site was designed mobile-first, with a responsive layout that works beautifully across all devices.
Built With
The tools and technologies we chose for this project.
Services Delivered
The capabilities we brought together for this project.
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