Roe 11

A hair salon website rebuild that gets Roe 11 booked

Name: Forty Miles West
Address: Grain and Graft, Brook Mill, Parker Street, Macclesfield, SK11 7BQ, GB
Telephone: 07476 485436

A Macclesfield salon left with a broken website by its last developer. We rebuilt it, repaired the search damage and booking enquiries are up over 20%.

Book a free discovery call See the Roe 11 site

Grain and Graft, Macclesfield · 07476 485436

Roe 11 Hairdressing website, desktop view

Roe 11 · Macclesfield · Health and wellbeing

What we built it with

01Astrofast static pages with nothing to break or keep patching
02Custom Designbuilt around the salon's own brand, not a stock theme
03Local SEOHairSalon structured data, clean titles and descriptions on every page
04Booking Journeyphone, prices and an enquiry form within reach on every section
05Core Web Vitalszero layout shift and zero blocking time on mobile

A hair salon website rebuild after the last developer left

Roe 11 needed a hair salon website rebuild, not another patch. They are a busy salon on Roe Street in Macclesfield, known for colour, cutting and styling, but the site their previous developer left behind did not work properly. The damage was showing in local search, and clients who wanted to book were not getting through to the salon as easily as they should.

For a salon, the website has one job: turn someone searching for a hairdresser in Macclesfield into a booked appointment. Roe 11's old site was losing those people before they ever picked up the phone.

What we built

We rebuilt the site from scratch as a custom Astro build, with no page builder and no stack of plugins waiting to break. Every page is light and quick to load, so the site feels instant on a phone, which is where most salon clients find a hairdresser and book.

Then we repaired the search damage. Every service page got a clear structure and its own title and description, and the whole site carries HairSalon structured data, so Google knows exactly what Roe 11 is, where it is and when it is open.

Booking got the most attention. The phone number is within reach in every section of the page, each service shows a from price so clients know what to expect, and a short enquiry form lets people ask about the service they want without any back and forth. A before and after comparison shows off the colour work most clients are coming in for.

The finished site scores 99 for mobile performance in Lighthouse and 100 for accessibility, best practice and SEO, and booking enquiries are up more than 20% since launch.