Morgan Ward

An NDT company website refresh built around 17 locations

A refresh for an aerospace and industrial testing firm: a bespoke locations map, a smarter enquiry form, privacy-first analytics and SEO fixes.

Grain and Graft, Macclesfield · 07476 485436

Morgan Ward · New Mills · Professional services

What we built it with

  • 01WordPressa custom theme built for Morgan Ward, not a stock template
  • 02Locations Map Pluginbespoke, 17 pinned sites with a contact form for each named contact
  • 03Enquiry Formgeneral and Aircraft on Ground routes, spam blocked without third-party tools
  • 04Umami Analyticscookieless, GDPR compliant visitor tracking
  • 05Cookie Consent Pluginbespoke, built for this site
  • 06Technical SEOfixed the issues holding the site back in search

An NDT company website that had to keep up with the business

Morgan Ward needed an NDT company website that matched the business it had become. From a head office in New Mills, Derbyshire, they have spent more than 50 years inspecting aerospace, petrochemical and industrial components, and now work from 17 sites and partner facilities across the UK and Europe. The site needed a refresh that showed that reach, made enquiring simple and put right the SEO issues that were holding it back in search.

The people who use it are specific: quality managers and maintenance engineers who need an approved inspector, sometimes with an aircraft on the ground in the middle of the night. They need the right contact quickly, and Morgan Ward needed to measure how the site was used without collecting more about visitors than it should.

What we built

We gave the design a fresh, modern feel with an Apple style glass effect: the sticky header and the cookie bar are frosted glass, so the page shows softly through them as you scroll. The red Aircraft on Ground button sits in the desktop header and at the top of the homepage on a phone, so the most urgent call is always within reach.

The centrepiece is a bespoke locations map plugin. All 17 locations, from New Mills and Stansted to Kaunas and Seville, sit on one interactive map. Select a pin to see the address, the disciplines approved there and the people who run it, each with their own contact form, so an enquiry reaches the right person first time.

A new enquiry form starts by asking how the team can help. An Aircraft on Ground enquiry also asks for the aircraft registration and where it is, so an engineer has what they need before they call back. A simple sum and a hidden honeypot field keep spam out without a third-party CAPTCHA.

Tracking and privacy were worked on together. Visitor numbers now come from Umami, GDPR compliant analytics that sets no cookies and stores no personal data, and a bespoke cookie consent plugin handles consent. Every file the homepage loads, from fonts to the map, comes from Morgan Ward's own domain.

Finally, we fixed the SEO issues that were holding the site back, so its pages are indexed properly and Morgan Ward ranks better for the inspection work it wants to win.

17

locations on one interactive map

0

third-party requests on the homepage

100

Lighthouse best practices score

Figures from Morgan Ward, New Mills

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