Kerf Audio

Software website design for an audio store built into its apps

Kerf Audio makes creative audio tools for music production. We built its website, store and licensing, and worked with its developers so that a purchase unlocks the software on the customer's own machine.

Grain and Graft, Macclesfield · 07476 485436

Kerf Audio · Macclesfield · Music and entertainment

What we built it with

  • 01WordPressthe platform behind the site and the store
  • 02Custom Themedesigned around the products, with interactive plugin interfaces
  • 03Paddlecheckout and sales tax for digital products
  • 04Cloudflare R2fast, dependable downloads on every platform
  • 05Licensing APIthe link between the store and the desktop apps and plugins

Selling software takes more than a checkout

Kerf Audio makes audio software: Kerf Studio, a new digital audio workstation, the OL-2 levelling compressor, and extensions for REAPER and Ableton Live. Selling it means more than taking a payment. A customer needs the right download for their system, a licence that works inside the app, and somewhere to find their updates and manuals again. So the software website design had to cover all three.

That is usually stitched together from a shop plugin, a licensing add-on and a file host. Kerf wanted one system that its own apps and plugins could talk to directly.

One custom website for delivery, licensing and the apps themselves

We designed and built a custom WordPress theme around the products. Product pages carry working replicas of the plugin interfaces, so a visitor can try the controls before they buy.

Behind it sits the delivery and licensing system: checkout, downloads for each platform, and a licence tied to every order.

We worked closely with Kerf's development team on the link between the website and the software. The desktop apps and plugins are connected to the same licensing system, so buying on the site unlocks the product on the customer's machine, with nothing to copy across by hand.

The site scores 92 for mobile performance in Lighthouse, with 100 for accessibility, best practice and SEO.

92

mobile Lighthouse performance score

100

Lighthouse accessibility and SEO scores

3.0s

largest contentful paint on mobile

Figures from Kerf Audio, Macclesfield

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Merch Junkie website, desktop view

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Read the Merch Junkie case study See the Merch Junkie site

See all our work

Let's talk about your website

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Grain and Graft, Macclesfield · Monday to Friday, 9am to 5pm

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