KARRYAK
KARRYAK needed a brand and a sea kayak website design to match a genuinely new kind of boat: patented, modular, and built to convince paddlers and manufacturers alike.
Grain and Graft, Macclesfield · 07476 485436
KARRYAK · Hospitality and leisure
KARRYAK's sea kayak website design had a harder job than most: explain a kayak that comes apart into five carbon fibre sections, packs into three travel bags, and paddles as one solid boat once assembled, all of it backed by three granted patents. There was no existing brand to build on and no template that could carry that story without either dumbing it down or drowning it in engineering detail.
Our designer Tim Ingram built the KARRYAK brand and the website that carries it, working from a blank page rather than an existing identity: the logo, the visual language, and a site structured around what each audience actually needs, whether that's a paddler weighing up buying one or a manufacturer asking about licensing the patents.
The finished site covers the kayak itself, the patented design and the full intellectual property portfolio, with a route through to getting in touch built for both kinds of visitor. It's the same kind of brief we take on for most brochure website design clients: one clear site, with nothing bolted on that KARRYAK didn't need.
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Grain and Graft, Macclesfield · Monday to Friday, 9am to 5pm
